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The Freedom of the Un-Goal

The calendar is almost done. And you know what that means. The 'Should' monsters are waking up.

They are the goals, the projects, the expectations you carry around that don't actually belong to you.

You should launch that huge, complex product. You should be on that social platform where all your competitors are making noise. You should chase that client segment that is exhausting and doesn't pay.

These "shoulds" are anchors. They drain your emotional capital, clutter your WRAP Sheet, and steal the energy you need to execute on the real high-leverage assets.

Most people treat the New Year like a blank canvas, which they immediately fill with complex, obligation-driven goals. They mistake activity for momentum.

Momentum is not the result of doing more. It is the result of eliminating friction.

If a goal, a project, or a relationship is causing constant drag—if it costs you three units of energy to gain one unit of result—it is not a goal. It is a tax on your future.

You don't need to work harder. You need to get clean.

The single most powerful move you can make right now, before the calendar flips, is subtraction. It's the ultimate high-leverage move because it gives you back your most finite resource: Focus.

Look at your upcoming year. Review your WRAP data. Find that one thing—that thing you dread, that thing that brings no real joy or quantifiable momentum, but that you feel obligated to pursue.

Ask yourself the question:

What is one 'should'—a goal or action you think you should do for 2026, but deep down brings you no joy or momentum—that you are giving yourself permission to let go of, right now?

The decision to not do something is sometimes the most powerful decision you can make. The space you create is where the real momentum begins.

Shed the weight. Claim the freedom. Build the machine.

Your Coach, 

Spencer Combs



About Spencer Combs:

Spencer Combs is a business leader and author of Momentum and Mastery: The Business Leader's Guide to Fastrack Unshakeable Profit, Productivity, and Purpose. With a passion for helping others transform their challenges into opportunities, Spencer offers unique insights through his events, coaching programs, and daily text messages.


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Connect with Spencer: www.spencercombs.com/social 

Jacksonville, FL, USA

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