Skip to main content

The Relentless Echo: Why Repetition Trumps Randomness for Prospecting

We often mistake activity for progress. We chase shiny new leads, believing that volume will solve our problems. But what if the secret wasn't more, but more of the same?

In a recent PowerHour follow up session, I helped dissect the art of prospecting. The agent, diligently making calls to expired listings, found himself caught in the trap of chasing too many leads at once. He was busy, but was he effective?

I'm not exactly a stranger to this, I'm someone who's seen the game played out countless times, cut to the core: Repetition, not randomness, is the key.

Think about it:

  • The Power of Familiarity: How many times have you ignored a call from an unknown number, only to answer when they persist? People are busy, distracted. They need multiple touchpoints to register your message.
  • The Art of the Follow-Up: It's not about making 27 calls; it's about making 27 calls to the same people, repeatedly. Each call builds familiarity, establishes persistence, and increases the likelihood of engagement.
  • The System, Not the Discipline: We often blame ourselves for a lack of discipline. But often, it's a lack of a system. I pointed out that this dedicated agent's issue wasn't a lack of discipline, but a lack of a systematic way to repeatedly contact the same people. A simple list, a dedicated folder, a structured follow-up process – these are the tools of the relentless echo.
  • Curated Persistence: Not all leads are created equal. Focus on the ones that show promise. Curate your list, refine your approach, and relentlessly pursue the opportunities that matter.

This isn't about being annoying. It's about being present. It's about showing up consistently, demonstrating your commitment, and building trust.

The Lesson:

Stop chasing the next shiny object. Instead, focus on mastering the art of the relentless echo. Pick a small group of high-potential leads and pursue them with unwavering consistency. Repeat your message, refine your approach, and watch as your efforts compound over time.

Because in a world of endless noise, the consistent echo cuts through the clutter. It's not about being loud; it's about being heard.

Your Turn:

  • What are you doing repetitively?
  • Where are you chasing volume instead of depth?
  • How can you create a system for consistent follow-up?

Stop being a random signal. Become a relentless echo. 


To your Momentum & Mastery, 

Spencer


Photo by Kelly Sikkema on Unsplash


About Spencer Combs:

Spencer Combs is a business leader and author of Momentum and Mastery: The Business Leader's Guide to Fastrack Unshakeable Profit, Productivity, and Purpose. With a passion for helping others transform their challenges into opportunities, Spencer offers unique insights through his events, coaching programs, and daily text messages.


Take the Next Step:


Connect with Spencer: www.spencercombs.com/social 

Labels:
Jacksonville, FL, USA

Comments

Post a Comment

Here's what others like you are reading:

The Firewall

  The world is a machine. A vast, efficient, relentless machine focused on two things: speed and automation. If your job, your skill, or your output can be described by a predictable set of instructions, the machine will eventually learn to do it faster, cheaper, and without complaint. This is not a threat. It is a reality. It is the new baseline. So, where do you stand? Are you building your house on sand, relying on tasks that are easily copied? Or are you building a firewall? The firewall is the part of you the machine cannot touch. It's the unique combination of judgment, empathy, creativity, and the courage to make a non-obvious choice. This week is a choice. You can perform the necessary, replaceable tasks. Or you can invest in your firewall. The question isn’t about job security. It’s about value creation. What is the one thing you can learn, practice, or build this week that will make you so valuable, no one else can do your job five years from now? It's the dif...
Post a Comment
Read more

The Hidden Quarter

The calendar says "Holidays." The world outside begins to slow, to pause, to look inward. Presents, parties, reflection. For many, this period is a collective exhale. A shared agreement to take the foot off the gas. To coast. Your competition is doing it. They're already mentally checked out, planning their breaks, anticipating the collective slowdown. And that, precisely, is the point. Because while they are distracted by eggnog and holiday stress, an invisible, unfair quarter opens up. This isn't Q4. This is the Hidden Quarter . This isn't the time to rest on your laurels. It's the time to build your launchpad. This is the moment to install the system, master the process, or build the lever that your distracted competitors won't even think about until mid-January. What is the one high-leverage system or process you can dedicate yourself to installing and mastering in the next 30 days that will guarantee you start January at an undeniable 5x speed? It...
Post a Comment
Read more

The Price of Proximity

 You are, scientifically, the average. The average of the conversations you have, the risk you tolerate, the ambition you witness, and the excuses you hear. We often think environment means our desk, our city, or our office. It doesn't. Environment means the people you let into your space. A donkey and a thoroughbred cannot share a paddock without changing the expectations of the space. The thoroughbred demands speed, training, and peak performance. The donkey demands ease, grazing, and comfort. You can't be both. If you are the fastest, smartest, or most ambitious person in the room, you are in the wrong room. You are not being coached; you are coaching. You are not being challenged; you are being averaged down. The work is not just what you do, but who you do it with. Find the catalytic energy. Find the person, or the small group, whose mere presence makes your goals seem not just possible, but inevitable. They are your pace car. They are the standard. They are the fire you...
Post a Comment
Read more