This is about leveling up your life. This is Episode one in a mini series on going from drifting to driving. We can all find ourselves in a rut. We go day to day fighting to maintain our lives. We also tell ourselves we want a change. Welcome to the conversation around momentum and maintenance.
Good morning! As we crank up into a fresh week, let's tackle a basic truth about growth and achievement in business: low risk means low reward. It's tempting to play it safe, to stick to what's comfortable and familiar. The allure of minimizing potential downsides is strong. But the reality is, significant breakthroughs and substantial rewards rarely come without stepping outside your comfort zone and embracing a degree of risk. Think about the biggest leaps forward in business history. They weren't achieved by treading the well-worn path. They came from entrepreneurs and companies willing to challenge the status quo, invest in innovative ideas, and navigate uncertain territory. That "low risk" approach might manifest in your business as: * Avoiding new marketing channels: Sticking only to what you know, even if it's plateauing. * Hesitating to invest in growth: Being reluctant to spend on scaling, new hires, or product development. * Staying within yo...
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